Health Engagement Platform — Sincerely Health
Albertsons Companies · Staff Mobile Engineer
Context
Sincerely Health is an enterprise healthcare app for Albertsons pharmacy customers, covering prescriptions, health tracking, and rewards. I work on it as a Staff Mobile Engineer on the iOS team.
Albertsons needed a health engagement app that worked across all of their retail banners — Safeway, Vons, Shaw's, Jewel-Osco, Acme, and 10+ more — each with its own branding, content, and loyalty program.
Constraints
- →Every banner had to share a single iOS codebase to keep engineering costs manageable, while keeping its own branding, content, and loyalty program.
- →The app had to integrate deeply with Apple HealthKit, read real health data, and convert it into a meaningful health score.
- →Points and rewards had to tie into the existing Albertsons for U rewards program.
- →All of it under strict privacy compliance, and it still had to pass App Store review.
Decisions
Each constraint maps to a system I designed or built on the iOS side. The white-label configuration system is the one that lets a single codebase serve every banner; I cover that structure in general form — build configuration, theming, capability flags, testing, and release management — in White-Label iOS Architecture: One Swift Codebase, Sixteen Storefronts.
HealthKit & Apple Watch Integration
Designed and built the iOS HealthKit layer that reads steps, active energy rings, sleep, and workout metrics — including live Apple Watch data sync via WatchKit. Privacy-first permission flows compliant with App Store Health guidelines.
Health Scoring Engine
Implemented the client-side scoring engine that translates HealthKit data and self-reported activity into a daily health score, driving engagement loops and streak mechanics.
Rewards Engine
Built the points-and-rewards system on iOS — earning, redemption, and real-time balance sync against the Albertsons loyalty backend. Integrated with the existing Albertsons for U rewards program.
White-label Architecture
Architected the multi-brand configuration system powering 16 Albertsons banners (Safeway, Vons, Shaw's, Jewel-Osco, and others) from a single codebase — brand themes, feature flags, and store-specific content driven by config. Redux/UDF for real-time UI state orchestration via Combine.
Android & Cross-Platform Parity
Contributed Android features alongside primary iOS work — building in Kotlin and Jetpack Compose with MVVM to maintain full iOS/Android feature parity. Collaborated directly with Android, backend, and product teams.
Tech Stack
Result
- →Single iOS codebase powering 16 retail brands — Safeway, Vons, Shaw's, Jewel-Osco, Acme, and more — with zero per-brand iOS team needed.
- →HealthKit integration shipped with a privacy-first onboarding flow, fully compliant with App Store Health & Fitness guidelines.
- →Built the health scoring and rewards engine that drives daily engagement and rewards redemption across all banners.
- →Platform deployed to millions of Albertsons loyalty customers across the US.
Planning a multi-brand app or a HealthKit integration of your own? A mobile architecture audit reviews where configuration boundaries, theming, and release process sit before they become expensive to move.